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Owining Digital Real Estate
1. Domain Names Are Cheap
In the grand scheme of things, buying a domain name is very cheap. It’s also simple, and as you already know, in business, time is money.
Generally, domain name registration fees are small, with annual costs of around the $22 mark. Of course, there are always variations, as some domain names will hold more value than others. But, with such a low cost to buy a domain, investing in one is simple, easy, and far more cost-effective than most investments.
2. Domain Names Are Investment Assets
The internet is an ever-expanding entity. In fact, last year, the number of global web users exceed 4 Billion and as we migrate to an increasingly digital existence, this number is only going to grow.
As more businesses and individuals enter the digital arena, the demand for domain names is growing exponentially. And with this demand comes great opportunity and value.
Domains are like prime real estate in that almost every business needs one and many brands will be looking for similar ones to help their business monopolize their market and get the lion’s share of web visibility in their niche. This means more sales, and lots of them.
As and example we (BlackNameSpace.com) purchased "BusinessReservations.com" as an investment for $20 in 5/2022. We then SOLD it to a travel company for $3,983 on 10-25-2022.
How's that for a return on a $20 investment!
...We live in a tech-driven age and that’s not going to change any time soon — it’s time to get involved.
3. Domain Names Are Free from tax and insurance
The vast majority of investments — both physical and digital — are subject to overheads that include tax and insurance.
Yes, when it comes to domain names, there are zero taxes or insurance to pay.
To invest in domain names is to own a part of a digital landscape that is currently going from strength to strength.
You can own storefronts in neighborhoods with lots of bills, overhead, liability, taxes and insurance, or you can simply own domain names and websites... the choice is simple.
4. Social Media Isn't Enough, Having A Website Is The Foundation
Sales: People Get Distracted On Social Media.
Did you know that social media only accounts for less than 2% of the typical B2B company traffic. Fact is, lots of folks never push the "Buy Now" button for your offering, because the impulse to buy gets diluted by all the social media noise.
Content: You Don't Own Social Posts, The Platforms Do.
With owning your own domain names and websites you control the content. By publishing your own content on your protected copyrighted and trademarked website, you can ensure your visual and written assets remain yours and cannot be sold or transferred to another person or entity without your knowledge. Also, you never have to worry about being censored or blocked for speaking your mind and promoting your products or services.
Being Found: Consumers Start On Search Engines.
Whether people are looking for a topic or a specific company, most of the time they’ll turn to Google to find it for them quickly. Creating content that ranks high on search engine results pages is significantly more effective at driving traffic to your website than any social media post or page.
Social media can not guarantee visibility, but having your own website can.
5. Market Places Like ETSY, Eat Up Your Profits
Paying To Sell: Selling with third-party marketplace platforms like Amazon can actually reduce profit margins. The pay-to-sell "take rates" usually vary between 5-20% for product marketplaces like Amazon or eBay whereas service marketplaces like Uber or Airbnb usually charge a higher rate between 15-25%.
You work hard for your money, keeping that 5-25% can make the difference between just breaking even or turning a profit.
You can't afford NOT to have your own website.
6. If There's A Brand Worth Building, It's Yours
Why Building Your Brand Matters
In a world of information overload and noise, it’s getting harder and harder to stand out from the crowd in all 2nd and 3rd party marketplaces. In most cases your competition is just a scroll or swipe away so the best way to keep your potential customers eyeballs focused on your products, services and special offers is to direct them to
"YourWebsite.com".
"YourWebsite.com" is how you create a unique experience for your customers, unlike your cookie-cutter page on someone else's website, you control everything, including your customers attention.
...and that unique customer experience we mentioned above is what creates brand recognition and customer loyalty!
Start Building Your Brand Today
7. $22 Isn't Much To Pay To Own Your Actual Name Or Your Childs Name
When comparing these digital assets: Copywrites and Trademarks, Domain Names and Websites, a $22 investment to purchase your government name or your
ridiculously-awesome child's name, is a no-brainer!
First, trust me, you need a domain name. You might not need it today but in a few years time you'll want it. The way people think about domain names and websites is changing, and more socially responsible options like BlackNameSpace.com, are popping up (REMEMBER "Where You Spend Your Money Matters"). —and it takes a matter of minutes purchase a domain and a few hrs to set up a website if you need that too.
It's worth future proofing yourself now, rather than gambling on ending up with some awful domain name because it's the only one that includes your name.
Second, even if you never totally need it, it's darn handy. It doesn't need to link to your own website, you can forward it to Twitter, Meta, Instagram, Tic-Tok, or a personal business landing page.
To Find Out If Your Name Is Still Available Click On The Link Below.
NOW THAT YOU KNOW...
1. Owning Domain Names
1. Owning Domain Names
1. Owning Domain Names
What’s in a name? If you take pride in yourself, your family, and idea or maybe a business, it could be a lot. Regardless of the situation, it will only benefit you now to own your own domain before someone else claims it.
- "YourName".com
- "ChildsName".com
- "YourBusinessName".com
- "YourIdea".com
2. Owning A Website
1. Owning Domain Names
1. Owning Domain Names
Owning Digital Real Estate AKA a website, is cheap and easy vs the cost of a brick-and-mortar store. Owning a website allows you to sell locally or to the world. Purchasing a department store or building is a huge undertaking and quite expensive but
you can own a domain name and a website in just a few clicks.
3. Owning Copyrights
1. Owning Domain Names
3. Owning Copyrights
Copyright is a type of intellectual property that protects original works of authorship grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.
BOOK A CALL if you are interested in having us file for you
or you can do it yourself.
4. Owning Trademarks
4. Owning Trademarks
3. Owning Copyrights
A Trademark protects words, phrases, symbols, or designs identifying the source of the goods or services of one party and distinguishing them from those of others.
BOOK A CALL if you are interested in having us file for you
or you can do it yourself.
5. Owning Patents
4. Owning Trademarks
5. Owning Patents
A Patent protects inventions or discoveries.
The History / Our Heratige
Emmit McHenry
- McHenry and his business partners launched Network Solutions in 1979. They found it challenging to secure financing for the business, so they mortgaged their properties and used credit cards to finance it. Network Solutions became very successful. The firm was able to secure a contract with the National Science Foundation. Their first assignment was to develop the U.S. government’s first domain name addressing system for the internet.
- McHenry developed the computer code that now allows us to surf the internet and receive emails! His invention is now known as the “.com.” Due to McHenry’s success, the U.S. government granted Network Solutions an additional contract to continue developing a domain registry service for the internet as the sole domain name registrar for “.com, .net, .edu, .gov and .org” domains. Network Solutions was also awarded a contract to manage the central database of domain names, which was a $1 million/year contract; making them the only company authorized to develop and issue website addresses. They had no competitors for the contract because no one really knew what the internet was at the time. As the internet began to take off, McHenry realized that he needed more capital to grow the business. However, the National Science Foundation contract made expansion challenging because no matter how many new domain names they registered, they could not increase their contract prices.
- McHenry decided that he would apply to the U.S. government so that Network Solutions could charge directly for the domain names to help increase revenue. Under the initial contract with the National Science Foundation, all domain names had to be issued for free. At the time, no one knew how much the demand would explode. Emmit reached out to wealthy and high profile members of the black community, financial institutions, and Wall Street, to seek additional funding for the business but could not find anyone to invest in it. McHenry was now faced with the possibility that the government might revoke his contract because they were struggling to keep up with the demand. This placed the company in a difficult position because they needed additional funding to increase staffing.
- In 1995 Emmit sold Network Solutions to Science Applications International Corp or SAIC for 4.8 million plus personal and business debt. In a few months, the government gives SAIC the rights to charge $70.00 per year for each domain name plus a royalty on any other created domain names, the same request Emmit wanted. With millions of people and companies requesting domain names, there was a bidding war to buy this new cash cow SAIC acquired. A Wall Street Company name VeriSign Inc. was the winner. SAIC flip the newly purchase 4.8 million company to VeriSign Inc for $21 Billion within a year!
- McHenry says he has no regrets. He says, “We misjudged the fact that demand would drive the telecom infrastructure… We spent a lot of time being engineering purists and we didn’t focus on the capitalist potential.” He also insists, “A man should never regret selling at a profit”!
- McHenry was born in Forest City, AK on July 12, 1943. He received a B.S. in communications from the University of Denver in 1966. He enlisted in the United States Marine Corps, attaining the rank of lieutenant. McHenry is also graduated from Northwestern University in 1979 with an M.S. degree in communications.
- Today in 2022 Mr. McHenry is alive well and thriving with companies, partnerships, foundations, friends, family and loved ones. He is still learning, creating, teaching and living his best life!
